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The appointment follows the merger of Kenya Export Promotion and Branding Agency, to become KEPROBA, which took place last month/COURTESY

Kenya

Peter Biwott to lead the newly merged KEPROBA

The appointment follows the merger of Kenya Export Promotion and Branding Agency, to become KEPROBA, which took place last month/FILE

NAIROBI, Kenya, Aug 23- Export Promotion Council Chief Executive Officer Peter Biwott has been appointed as the CEO of Kenya Export Promotion and Branding Agency.

The appointment follows the merger of Kenya Export Promotion and Branding Agency, to become KEPROBA, which took place last month.

In a statement, the incoming CEO reaffirmed his commitment to making the Agency a centre of excellence and a model public sector organization towards nation-building.

“I am delighted to be part of this new agency that is committed to becoming a pacesetter in driving the Government’s reform agenda. My focus will be to ensure a motivated staff, empower youth and women in leadership and upholding of national values such as transparency, accountability, and integrity even as we work to delivering our mandate as an organization,” he said.

The newly merged organization has been tasked with establishing a brand for Kenya which positions the country optimally in terms of investment, creditworthiness, tourism and international relations, whilst formulating and implementing strategies for improved balance of trade, foreign exchange earnings and retention among others

“As KEPROBA commences its journey to the realization of its new mandate, we call upon all stakeholders for unequivocal support to join us in building the Kenya we want,” Biwott added.

Peter Biwott has been the Chief Executive officer of Export Promotion Council, which he took over in 2017.

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