Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
2jiajiri was a theme throughout the festivals and the top-ranked from the counties will converge to compete at the national event/FILE

Headlines

KCB Foundation gives Kenya National Music Festival Sh7Million Boost

2jiajiri was a theme throughout the festivals and the top-ranked from the counties will converge to compete at the national event/FILE

NAIROBI, Kenya, Aug 2 – KCB Foundation through its flagship youth empowerment programme, 2Jiajijri has announced a Sh7 million sponsorship to this year’s Kenya National Music Festival under the auspices of the Ministry of Education.

2jiajiri was a theme throughout the festivals and the top-ranked from the counties will converge to compete at the national event.

KCB Foundation Managing Director Jane Mwangi said the decision to sponsor the festivals was informed by the fact that it is an opportunity to educate young people about the same important socio-economic issues that 2jiajiri seeks to address.

“Our aim is to influence culture at the nascent age all through to adulthood by inculcating the spirit of entrepreneurship through songs, poems and drama. By adulthood, these students will have entrepreneurship as the default thinking as opposed to job seeking. We are re-setting the mind sets of our youth,” said Mwangi.

“We look forward to seeing how the various institutions of learning have packaged the ideas around encouraging the development of youthful entrepreneurs in the informal sector to ease the country’s unemployment crisis,” she added.

This year’s music festival will be held at Kabarak University in Nakuru County from Saturday, 3rd August to Thursday, 15th August 2019, with the outstanding performances then being presented to the President.

The Executive Secretary of the Kenya Music Festivals Ruth Agesa thanked KCB Foundation for the support it had given the Ministry of Education in financing the 93rd edition of the festivals.

Agesa said the 2jiajiri category KCB Foundation had sponsored was timely saying thousands of learners had come to appreciate the opportunities for entrepreneurship that 2jiajiri programme holds for youth.

“More than 51 entries under the 2jiajiri theme have qualified for the Nationals and will perform at the respective slotted times between 3rd and 8rd August 2019. These entries make great educational material in enlightening the youth and general public on the alternative ways to create job opportunities and earn a living,” Agesa added.

KCB has been a committed partner in growing culture and sports in the country and has supported both at every level. This year the organisation supported the WRC Safari Rally to the tune of Sh50 million and the Karen Masters to the tune of Sh28 million.

Advertisement. Scroll to continue reading.

The organisation recognizes the role culture and sports play in the existence and survival of communities, particularly for social cohesion, solidarity, stability, identity, promoting unity and economic development and as tools for effective sustainable development.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...