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Valentine Cake House launches CSR initiative to support communities

NAIROBI, Kenya, July 4-Valentine Cake House, has launched its Corporate Social Investment (CSI) wing that will see it impact communities through various initiatives.

The Naomi Kairu Foundation, established by the bakery’s founder and chief chef, Mathew Githua, in memory of his mother will deepen its involvement in education and health issues.

Through the foundation, Valentine Cake House said it will set up a dispensary in Kajiado County and offer scholarships to bright but needy children across the country.

The scholarship programme is already catering for more than 100 students in primary, secondary and higher institutions of learning.

Speaking during the launch, Mathew Githua, the company’s CEO noted that Valentine Cake House owes its success to customers support and goodwill hence the need to appreciate by giving back to the community.
“As we strive to give our customers a better experience with our products, we also want to appreciate their goodwill by supporting less unfortunate children from the communities to access education and become better leaders in future,” he said during the launch at Suki Gardens in Kiserian.

The foundation runs St. Ruthma Children’s Home in Ruiru, where the youth are being mentored. Valentines Cake House helped construct the home and is rearing chicken at its farm where it obtains eggs for baking.
The bakery also has a baking school that has produced over 6,000 trained bakers since its inception in 2007. The school has 5 branches that offer cake & pastry making courses as well as decoration courses at affordable rates.

Last year, the bakery rebranded and introduced a new product line constituting seven different flavours in a bid to maintain their foothold in the hospitality sub-sector.

The company’s products are in diversities of birthday, corporate event and wedding cakes; baked and decorated with profession to the very precise detail.

“Our impassioned team goes above and beyond to ensure the delivery of remarkable cakes to our patrons. We believe that our customers’ gratification precedes our profit. It is in this light that we assemble premier ingredients to furnish exemplary cakes,” said Chef Mathew.

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