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Jumia looks to Vivo Energy’s wide network to reach more customers

Vivo Energy’s retail service stations will also be used as pick up and drop off points for Jumia’s customers, allowing them to collect or return online orders made on Jumia’s digital platform/COURTESY

NAIROBI, Kenya, Jul 29 – E-commerce platform Jumia is turning to Vivo Energy to grow its customer numbers on the continent.

In a statement, the two companies say they have partnered to develop and pilot a series of initiatives designed to offer additional services to customers in selected countries where both companies operate.

As per the partnership, Vivo Energy’s retail service stations will also be used as pick up and drop off points for Jumia’s customers, allowing them to collect or return online orders made on Jumia’s digital platform.

Additionally, Jumia’s customers will be able to place and pay for Jumia orders at select service stations.

Vivo Energy is the retailer and distributor of Shell and Engen-branded fuels and lubricants on the continent, and has presence in 16 African counties including Kenya.

Jumia’s Executive Vice-President Marketing Boris Aissan Ghahoue, said Vivo’s retail network will enable Jumia to conveniently deliver products to current and new customers, including in remote areas.

“We are constantly looking at how we can further adapt our technology to be a part of the local infrastructure and become more accessible to more customers.  We will continue to expand our brand partnerships, with an aim to diversify product offerings,” he said.

The two companies said they are also looking into other initiatives that combine Vivo Energy’s network of physical service stations and Jumia’s digital platform.

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