NAIROBI, Kenya, Jul 30 – Bamburi cement has rolled out a revamped and expanded customer reward campaign in which it targets to engage over 1,500 retailers and dealers from across the country.
Now in its 7th season, the Bamburi Cement ‘Zawadi challenge’ loyalty promotion will see loyal retailers and distributors from around the country win a plethora of awards including vehicles (truck worth Sh5.3m), international holidays worth over Sh600,000, preloaded fuel cards worth Sh 300,000, School fees, generators, motorbikes among others.
Speaking during a luncheon to honor exceptional performance during the recently concluded Phase 6 of the campaign, Bamburi Cement Commercial Director Geoffrey Ndugwa celebrated the company’s loyal retailers and dealers, who have over the years delivered excellent performance and superb value across the country.
“Zawadi challenge has seen our sales of cement across the country grow significantly, thanks to the unwavering support and dedication of our partners. Indeed, this program has helped us grow our retail presence across the country” said Ndugwa.
He added: “We launched this campaign over two years ago to encourage our retailers and dealers, who are the first contact with our customers, not only to sell more of our cement products, but also grow their businesses.”
He also thanked the company’s partners, Isuzu East Africa, Sika, Zamara, Mabati Rolling Mills, Equity Bank and Apex Steel and Tusky Supermarket for their support towards the success of the program.
“As the leading cement manufacturer in Kenya and the region, LafargeHolcim, the parent company of Bamburi Cement, will continue to invest in growing our brand and business, as well as deepening our relationships with our stakeholders” he concluded.
Winners will be presented with their awards at various ceremonies to be held in different towns across the country which include Nairobi, Nyeri, Kisumu, Mombasa, Nakuru among others.