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Kenya

Strathmore University to host E-commerce conference

The conference will explore how Kenyan e‐commerce entrepreneurs and businesses can utilize and embrace progressive web applications/FILE

NAIROBI, Kenya, Feb 19 – An E‐Commerce Conference that brings together online retailers and service providers is set to take place at Strathmore University on March 5th and 6th.

The conference will explore how Kenyan e‐commerce entrepreneurs and businesses can utilize and embrace progressive web applications (PWA) used because majority of shoppers use mobile phones for online purchases.

PWAs are mobile-enabled websites that function like standalone apps, as a strategy to close the browser‐to‐buyer divide and increase e‐commerce penetration.

AnneMarie Moraa, one of the organizers of the conference, said the conference content has been crafted to capture new thinking and practices in e-commerce.

‘‘PAW content that is custom made such that you have separate visuals and videos, single column layouts and prominently placed buttons as well as full‐screen onsite search with product thumbnails and prices is a game changer,’’ said Moraa.

Moraa said PWA is an indispensable proposition in any successful e‐commerce venture because majority of shoppers use mobile phones for online purchases due its fast loading, works offline, seamless navigation and has push notifications.

“The seamless end to end user experience even with challenging networks provided by PWA improves the number of conversions,” said Moraa.

Major international brands like Apple, Microsoft, and Google, Tinder, Google Maps, Uber, Twitter Lite, Instagram, Pinterest, among others are PAW enabled.

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