NAIROBI, Kenya, Jan 25 – Retailer Tusker Mattresses, enjoyed a solid festive season sales run last year, managing to register more than 40 per cent growth in the period and a record high on non-cash transactions at the till.
Against a 30pc growth prediction, Tusker Mattresses the retail chain that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, booked in a topline 42pc sales growth in the festive season largely driven by the firm’s Tuskys Christmas Deals Poa campaign and online sales growth from the firm’s E-commerce retail store www.tuskys.com.
Tusker Mattresses Group CEO Dan Githua, disclosed that the Sh50million customer reward initiative supported by Safaricom Limited, the Coca-Cola Company among 44 other leading suppliers to the firm, also saw Tuskys nearly double its customer footprint, basket value and transactions significantly.
The season, also recorded a record high rise in cash-lite payment options which registered a transaction rate of 45pc at a value of Sh4.2billion from mid-November to mid-January 2019 with Safaricom Lipa na M-PESA transactions taking the lead alongside debit and credit card options.
Inspired by the impressive performance and customer support, the firm, Githua said, has now unveiled a limited edition (two weeks) customer reward campaign in selected Tuskys stores dubbed the Christmas Deals Poa Grand Finale.
The Grand Finale initiative, he said will feature up to 50pc discounts on a wide variety of food items including home baking flour, cooking oils, rice, eggs and Home Appliances including Television Sets, Washing machines among others. Lifestyle fashion items, including the Summer Collection, will also be on offer at Mavazi Clothing stores.
The customer reward programme, will also feature bulk sales discounts at Tuskys Imara, Tuskys T-Mall, Tuskys Juja Mall, Tuskys Greenspan, Tuskys Westlands, Tuskys Bandari, Kisumu’s Tuskys United Mall, Kisii’s Tuskys Echiro, Nakuru’s Tuskys Midtown, and Tuskys Eldocentre in Eldoret.
“The Christmas Deals Poa Grand Finale will run for the next two weeks through to February 23rd as one of our corporate initiatives to extend our gratitude to our growing clientele for their continued support,” Githua said.
Ahead of the Christmas festive season last year, Tusker Mattresses had predicted a 30pc festive season sales growth in 2018, attributed to growing consumer confidence and renewed marketing energy from leading brands.
On the international scene, according to retail insights firm GlobalData, retail spending, in the UK bounced back in December 2018 after a tough November. GlobalData’s total retail index rose by 11.5 points versus the previous month, as consumers finally purchased Christmas presents and other seasonal items.
The company’s latest report ‘UK Monthly Spend Tracker – December’ reveals that despite improved spending in December, many retailers started their sales before Christmas to drive revenue and clear through stock. Signifying the wider trend in retail, Next experienced a rise in full price sales from mid-December as financial uncertainty led consumers to wait until December payday to complete their Christmas shopping.