NAIROBI, Kenya, Nov 16 – Tuskers Mattresses is predicting a 30 percent festive season sales growth this year, attributed to growing consumer confidence and renewed marketing energy from leading brands.
To further accelerate the anticipated growth, Tuskys Supermarkets and Mavazi Lifestyle Clothing stores has unveiled a ten-week festive season customer reward programme dubbed the Tuskys Christmas Deals Poa campaign.
The campaign unveiled in conjunction with Safaricom Limited, the Coca-Cola Company among 44 other leading suppliers to the firm will feature a more than Sh50million customer rewards basket with 38 vehicles to be won across the Tusker Mattresses network in Kenya.
Tusker Mattresses Group Managing Director, Dan Githua said the renewed confidence among customers has ignited a positive response from retail suppliers.
He said local manufacturers and suppliers to the retail sector have more than doubled their market deliveries as retail players begin to enjoy better sales at the shop floor level compared to a similar pre-festive season last year.
“Compared to their multinational counterparts, local manufacturers and entrepreneurs have now taken pride of place as the leading suppliers to the retail sector,” said Githua.
He said adoption of technology-based payment solutions, such as Safaricom’s Lipa na Mpesa, Debit and Credit cards has also grown significantly with more than 45pc of sales transactions now powered by such solutions.
“This year, we have seen some commendable growth across different categories particularly the non-food departments such as household electronics and furnishings. All indicators are that this growth will be sustained through the festive season and into the New Year,” Githua said.
The Tuskys ‘Christmas Deals Poa’ campaign is set to run up to January 2019, and throughout the campaign customers will be rewarded with gift vouchers worth Ksh 4 million, over 100 40-inch TVs, fridges, sofa sets, microwaves and kettles. The customers will be able to enter the draw if they spend Ksh 3,000 in a Tuskys store and make their payment using the Safaricom Lipan a Mpesa payment option.