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Continued changes in tastes and preferences by the growing middleclass is also pushing growth of retail chains, as well as improving infrastructure that has propelled growth of malls in the country/FILE

Kenya

Naivas Supermarket launches a Christmas season campaign

Naivas Chief Operating Officer Willy Kimani says the loyalty card is helping the retailer identify customer’s shopping habits and in turn deliver campaigns that meet the exact needs of different customer segments/FILE

NAIROBI, Kenya, Nov 9 – Naivas Supermarket has launched a Christmas season campaign that seeks to reward customers for shopping with the retailer over the next 10 weeks.

Through the promotion dubbed Naivas Yangu, Krisi Yangu will reward customers with weekly cash prize of Sh1 million and a grand prize of Sh5 million.

“The campaign seeks to reward its loyal customers with over 1,000 prizes, weekly cash prize of Sh1 million and grand prize of Sh5 million. The promotion is set to run for a duration of 10 weeks,” the retailer says on a statement.

Winners will be picked from the Naivas Reward Card Loyalty Program which will also award over 1,000 prizes over the period that runs to January back-to-school season.

Naivas Chief Operating Officer Willy Kimani says the loyalty card is helping the retailer identify customer’s shopping habits and in turn deliver campaigns that meet the exact needs of different customer segments.

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