NAIROBI, Kenya, Oct 19 – Samsung Electronics has opened a 700 square feet interactive store at Two Rivers Mall, making it the largest Samsung Experience Store in Africa.
Sung Yoon, President and CEO of Samsung Electronics Africa said the opening of the new store was in line with the firm’s strategy of re-aligning its business operations in Africa for greater efficiency in the sales and marketing functions with a focus on consumer experience.
“We remain committed to delivering quality products and technological solutions to our consumers in an accessible manner. Customers have expectations and demands from our brand, and the opening of such experience stores will give our consumers a converged experience from both our consumer electronics and mobile divisions,” he added.
The store will house consumer electronics and mobile products, as well as a service centre for both product divisions.
The opening of the store brings to 29, the total number of Samsung Experience Stores across the country: in Nairobi, Kisumu, Mombasa, Meru, Nakuru, Thika and Kitengela.
“Our first experience store at Two Rivers Mall has been averaging 400 customers weekly, for both sales and service related enquiries. This new store enables us increase our product portfolio on offer and also provide dedicated and exceptional services to our customers,” said Charles Kimari, the Head of Mobile Division, adding that the need to have a second store at the mall was necessitated by consumer trends from the first store that was opened in March last year.
The design of the store will allow for consumers to interact with a number of Samsung devices that can converge to improve personal user experience and B2B business solutions. At hand to walk the consumers through this experience is a staff of 12 sales attendants and 12 service personnel.