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Kenya

Tuskys invests Sh200m in electronics in-stores

Customers should expect brands such as Samsung, Sony, Beko, Moulinex, ELBA, LG, Ramtons among others.

NAIROBI, Kenya, Sept 27 – Tuskys Supermarket is set to launch a dedicated consumer electronics’ departmental store this weekend.

Tusker Mattresses Group CEO, Dan Githua, said the retailer is investing about than Sh200million in the development of ‘shop in shop’ electronics stores at Tuskys Hypermarket outlets in Nairobi, Mombasa and Kisumu.

The new multi-brand departmental stores, Githua said, will stock a variety of premium consumer electronic products while providing an experiential platform. He said that the experiential platform created for the Tuskys Multi-Brand Electronics Departmental store allows the customers to reimagine their household electronics shopping experience.

Customers should expect brands such as Samsung, Sony, Beko, Moulinex, ELBA, LG, Ramtons among others.

“As part of the Tuskys Business Development strategy, we are responding to a consumer demand for immersive electronics stores that allow them to experience the products at their optimum performance,” Githua said during the launch of the first electronics shop at Tuskys T-Mall.

“Consumers will be interacting and experiencing the products ranging from OLED display TVs, Hi-fi’s, Cookers, Refrigerators among others allowing them to make informed purchase decisions. This is the future of consumer electronic sales.”

The Tuskys Multi-Brand departmental stores will also feature a beauty section catering for beauty and grooming related appliances alongside a mini Apple Store operated by the local Apple Products dealer.

To celebrate the launch this weekend, Tuskys customers will enjoy double loyalty points redemption and attractive discounts of up to 50 percent for a range of consumer electronic products on offer.

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