Connect with us

Hi, what are you looking for?

Capital Business
Capital Business


Toyota Kenya unveils Toyota Rush, its most affordable SUV

Toyota Kenya Managing Director, Arvinder Reel (foreground) and Toyota Kenya General Manager, Operations, Joshua Anya pose inside the 2018 Toyota Rush

NAIROBI, Kenya, Aug 2 – In a bid to boost sales in the country, Toyota has unveiled a Sh3 million sports utility vehicle tagged Toyota Rush.

Toyota Kenya Managing Director Arvinder Reel said the entry of the 4 wheel drive is expected to disrupt Kenya’s used and new SUV market segment and address the existing new cars market gap in the country.

The ‘Rush’ comes with a front-engine, rear-wheel-drive layout with large tyres that enable high-ground clearance needed for its all-terrain performance.

The new SUV boasts a 1.5 litres In-line 4-cylinder petrol engine with Dual Variable Valve Timing-intelligent (VVT-i) that provides enough power and good fuel efficiency.

“We have studied the market and realized that prospective car owners in Kenya are looking for vehicle that performs well both in urban and off-road settings. Toyota Rush is an affordable full feature SUV that meets that aspiration at the fraction of the cost of importing a used SUV,” Reel said.

The entry of Toyota Rush comes as recent industry data shows a surge in sale of brand new cars in the market buoyed by enhanced consumer spending and a favorable macro-economic environment that has boosted spending power.

Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...