Toyota Kenya Managing Director, Arvinder Reel (foreground) and Toyota Kenya General Manager, Operations, Joshua Anya pose inside the 2018 Toyota Rush
NAIROBI, Kenya, Aug 2 – In a bid to boost sales in the country, Toyota has unveiled a Sh3 million sports utility vehicle tagged Toyota Rush.
Toyota Kenya Managing Director Arvinder Reel said the entry of the 4 wheel drive is expected to disrupt Kenya’s used and new SUV market segment and address the existing new cars market gap in the country.
The ‘Rush’ comes with a front-engine, rear-wheel-drive layout with large tyres that enable high-ground clearance needed for its all-terrain performance.
The new SUV boasts a 1.5 litres In-line 4-cylinder petrol engine with Dual Variable Valve Timing-intelligent (VVT-i) that provides enough power and good fuel efficiency.
“We have studied the market and realized that prospective car owners in Kenya are looking for vehicle that performs well both in urban and off-road settings. Toyota Rush is an affordable full feature SUV that meets that aspiration at the fraction of the cost of importing a used SUV,” Reel said.
The entry of Toyota Rush comes as recent industry data shows a surge in sale of brand new cars in the market buoyed by enhanced consumer spending and a favorable macro-economic environment that has boosted spending power.
