, NAIROBI, Kenya, Aug 8 – Airtel Kenya has today unveiled a new tariff that offers its prepaid customers calls for Sh2 per minute across all networks.
The new offering will be the default tariff for all new Airtel customers while existing customers will dial *544*2# to opt into the service.
Airtel Kenya CEO Prasanta Das Sarma noted that the 2bob rate to all networks is part of the company’s continuous rollout of innovative propositions for Kenyans.
“We are delighted to be making history by introducing this new unique tariff that gives double the value to the customers as now they can talk twice as much while experiencing unmatched high quality on our network” he said.
Introduction of the 2 bob tariff reveals the great milestones that have been achieved in the Kenyan telco industry on the journey of seeking to offer customers affordable calling rates.
From the early 2000s when calls were charged at per minute billing rates of as high as Sh50 to the current rates of Sh4 to newly launched 2 bob/minute are a true testament of the ever growing and changing nature of this industry.
According to the latest statistics report from the Communications Authority of Kenya (CA), which covers the period between January and March 2018, Airtel Kenya increased its local mobile voice traffic by recording a total of 3.6 billion minutes up from 2.5 billion minutes recorded during the previous quarter.
This increase is attributed to the 1.3 million mobile subscriptions gained during the period under review as well as the aggressive marketing of Airtel’s products and services.