Jumia to sell Unga for Sh1 to push uptake of e-commerce in Kenya

June 12, 2018 (2 weeks ago)
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Fast Moving Consumer Goods has the highest share of repeat purchases out of any on Jumia Categories/FILE

, NAIROBI, Kenya, Jun 12 – New customers on Jumia will have the chance to buy Amaize Unga for only one shilling between the 18th– 24th June 2018 and have it delivered for free in Nairobi.

The sale is part of Jumia’s effort to onboard new online buyers, as part of the government’s initiative to create awareness in e-commerce sites such as Jumia, says the company’s MD Sam Chappatte.

“We recognise the strength of this initiative and as a result have made it possible for 10,000 customers to experience an online order for the first time for only 1 bob,” said Chappatte.

The ‘Try Jumia for Free’ campaign is aimed at eliminating the perceived online buying barriers.

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