In Kenya, Galanz has a strong OEM business model and the appointment of George Mudhune is expected to solidify the business structure from a leadership and strategic point of view in driving growth.
NAIROBI, Kenya Jun 26 – GALANZ, a reputable Chinese multinational in the consumer electronics industry has appointed a Country Director to lead its sales and marketing ambitions in Kenya and eventually the East Africa region.
George Mudhune who previously was Philips General Manager for East & Southern Africa is the new Country Director for Kenya at Galanz.
Mudhune an experienced marketer is described by industry colleagues as a resilient strategic person in managing regional business operations particularly start-up’s. Galanz will be looking at tapping into Mudhune’s pertinent market knowledge and good understanding of regional consumer and commercial dynamics to drive its regional business growth commencing with Kenya.
The appointment of George Mudhune who was instrumental in crafting successful strategic market entries for LG Electronics and Sony Corporation in East Africa in their respective formative years is seen as Galanz resolute ambition to make a significant presence in growing Africa markets. Mudhune is also understood to have a good working relationship within the FMCG retail and distribution network in East, Central and Southern Africa region.
Specialized in manufacturing for 39 years, Galanz has refurbished the world’s cognition of “Made in China”.
Starting with microwave trade, its business now covers a full supply of microwave oven, air conditioner, refrigerator, washing machine, dryer, dish washer and other small home appliances.
At last year’s IFA, Galanz Technology focused on the technical significance of “Better User Experience”. At the Galanz booth, a number of excellent home appliances of high IQ and high EQ aroused attention from global merchants, including internet-based eco-refrigerator with social and housekeeper functions, drum washing machine with iron-free and steaming function, intelligent microwave with massive cloud menu, embedded three-in-one machine of microwave, steam stove and oven, etc. Using mobile phone to access the Galanz G+ intelligent home appliances APP, user can remote control home appliance, upgrade product functions independently and even can control all the intelligent equipment in the house via a Galanz Internet-based eco-refrigerator.
Galanz has established strategic partnerships with many famous brands globally. The strategic cooperation with Bosch Group started from microwave to electric steam stove, and co-developed markets in Europe and Asia.
Besides, I-series microwave products were customized for CASO targeting middle and high-end user group. Since 2015, Galanz has started excellent product strategy in the global market, transforming the past OEM mode of “Just Take Orders” into standard OEM, and greatly strengthening ODM cooperation, in order to achieve practical international production capacity cooperation.
In Kenya, Galanz has a strong OEM business model and the appointment of George Mudhune is expected to solidify the business structure from a leadership and strategic point of view in driving growth in private label partnerships for both domestic and commercial appliances.
