NAIROBI, Kenya, Apr 18 – Taxify has launched its TaxifyGO and Taxify XL features for Nairobi users available on the app.
TaxifyGO is Taxify’s economy category with pocket-friendly fares.
The fleet consists of smaller 4-seater cars with 1300cc engines suitable for everyday commuting.
TaxifyXL is a tailor-made category for larger groups with a sitting capacity of 6 passengers.
Chisom Anoke, Taxify Head of Operations in Kenya, says the move to bring these additional vehicle types on board as new application features arises from a need to cater for a more diverse customer base which now includes groups who wish to use the larger capacity vehicles such as vans and multipurpose vehicles (MPVs).
“We have recognized that as our customer base expands, and they grow accustomed to using the ride-sharing service, people are now moving to a point where they want vehicles that can carry more than four passengers at a go.”
In addition, based on feedback from customers, Taxify has decided to refine its service to include vehicles with smaller engines that consume less fuel, resulting in lower operational costs to drivers and therefore more affordable fares for riders.
Anoke says there is a rising number of drivers who want to use smaller engine capacity vehicles in the service.
“This way we are able to accommodate both riders and drivers on the platform,” said Anoke.
TaxifyGO will now be playing at the same field with Uber’s Chap Chap, which was launched in February with about 300 cars with 800cc engines.
TaxifyXL option starts off at a Base Fare of Sh100.00, with each kilometer attracting Sh40.00, Sh4.00 per minute and Min Fare of Sh250.00.
TaxifyGO on the other hand, will be priced at a Base Fare of Sh75.00 with each kilometer attracting Sh22.00, Sh3.00 per minute with Min Fare of S100.00.
“These fares have been carefully set to strike a delicate balance between meeting the affordability needs of the customers and making business sense for Taxify drivers,” Anoke explained.
Taxify new products come weeks after the company launched Taxify Boda in Nairobi and Taxify Tuk Tuk in Mombasa.