Connect with us

Hi, what are you looking for?

KTB's Regional Marketing Manager John Chirchir responds to questions at the conclusion of a week long road show in the US and Canada/KTB


KTB tours US, Canada in search for greener tourism pastures

KTB’s Regional Marketing Manager John Chirchir responds to questions at the conclusion of a week long road show in the US and Canada/KTB

NAIROBI, Kenya, Mar 19 – In a move to increase the number of American and Canadian tourists visiting the country,  the Kenya Tourism Board has been touring cities across the two countries to market Kenya as a safari destination.

During the one-week roadshow, KTB and a delegation of 18 players covered the Canadian city of Toronto, as well as the US cities of New York and Boston in the East Coast as well as San Francisco and San Jose on the West Coast.

KTB Chief Executive Officer Betty Radier says the roadshow also presented a platform for KTB to increase business opportunities between Kenya and the US.

Radier adds that KTB also used the opportunity to increase awareness of Kenya Airways’ planned direct flight from Nairobi to New York with a view to creating more opportunities and incentive for travel to Kenya.

“The KQ direct flight to the US will substantially boost Kenya’s global profile as a tourism destination as it will provide a shorter, quicker and more affordable connection for tourists and business travellers coming to Kenya,” said Radier.

The Kenyan travel-trade delegation, which includes Kenya Airways, met over 200 US and Canadian travel-trade delegations in order to develop relationships that are envisaged to lead to increased tourist arrivals and revenues for Kenya.

The US is currently Kenya’s top tourist source market in the world, commanding a market share of 11.8 percent of total arrivals to Kenya in 2017.

A total of 114,507 tourists from the US market visited Kenya between January and December 2017.

Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...