KTB tours US, Canada in search for greener tourism pastures

March 19, 2018
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KTB’s Regional Marketing Manager John Chirchir responds to questions at the conclusion of a week long road show in the US and Canada/KTB

, NAIROBI, Kenya, Mar 19 – In a move to increase the number of American and Canadian tourists visiting the country,  the Kenya Tourism Board has been touring cities across the two countries to market Kenya as a safari destination.

During the one-week roadshow, KTB and a delegation of 18 players covered the Canadian city of Toronto, as well as the US cities of New York and Boston in the East Coast as well as San Francisco and San Jose on the West Coast.

KTB Chief Executive Officer Betty Radier says the roadshow also presented a platform for KTB to increase business opportunities between Kenya and the US.

Radier adds that KTB also used the opportunity to increase awareness of Kenya Airways’ planned direct flight from Nairobi to New York with a view to creating more opportunities and incentive for travel to Kenya.

“The KQ direct flight to the US will substantially boost Kenya’s global profile as a tourism destination as it will provide a shorter, quicker and more affordable connection for tourists and business travellers coming to Kenya,” said Radier.

The Kenyan travel-trade delegation, which includes Kenya Airways, met over 200 US and Canadian travel-trade delegations in order to develop relationships that are envisaged to lead to increased tourist arrivals and revenues for Kenya.

The US is currently Kenya’s top tourist source market in the world, commanding a market share of 11.8 percent of total arrivals to Kenya in 2017.

A total of 114,507 tourists from the US market visited Kenya between January and December 2017.

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