, NAIROBI, Kenya, Mar 29 – France 24, a global media outlet, has launched in Kenya, becoming the first international news channel to be on a digital free-to-air platform in the country.
The new English Channel will be accessible free-to-air in most metro areas, including Nairobi, Mombasa, Eldoret, Nakuru and a dozen other towns.
This follows the signing of an agreement with SIGNET, a subsidiary of the Kenyan Broadcasting Corporation, further growing its foothold in the country with an estimated reach of 2.3 million households.
From its newsroom in Paris, France 24 is an international news channel that gives a different perspective to global affairs all over the world.
With 35 nationalities working in the newsroom and 160 correspondent bureaus all over the world, the expression of diversity, confrontation of viewpoints and debate are central to the channel’s programming.
The launch comes in the same week Air France resumed direct flights from Paris to Nairobi in partnership with Kenya Airways after an 18-year break.
In its flagship technology show, Tech 24, that seeks to celebrate Kenya’s pole position in championing innovation, France 24 will visit Nairobi’s iHub which has been the cradle of many successful tech start-ups, Konza, the Silicon Valley of Africa and take a look at the projects that have worked and what the world can learn from them.