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Kenya

Tuskys projects a 30pc festive season growth with gift vouchers set to double

NAIROBI, Kenya, Dec 1 – Tuskys Supermarket expects a revamped retail sector over the festive season. 

Tusker Mattresses Group CEO Mr. Dan Githua said the firm is projecting a more than 30 percent growth in December and January 2018.

The retailer has rolled out the ‘Tuskys Deals Poa’ initiative that will see Tuskys customers across the country stand a chance to win one of the 20 motor vehicle grand prizes on offer among other prizes.

Githua has noted the retail market had suffered a late festive season kick-in due to the prolonged electoral activity.

As part of the firm’s strategic marketing plans, Tuskys has also extended a discount scheme for Gift Vouchers this festive season across its branch network in Kenya (57 branches) and Uganda (7 branches).

“The number of orders placed for gift vouchers by local institutions has grown 100 percent with gift voucher revenues expected to hit the Sh700million this year,” said Githua.

He adds that the initiative is also a showcase of growing retailer-supplier relations as the reward programme is supported by scores of key supplier.

“The invaluable support of our suppliers has seen us enhance our mutual partnerships for the ultimate benefit of the consumer.”

Commenting on the firm’s gift vouchers discount scheme, Githua disclosed that local corporate organisations appear to have embraced such tools as their preferred festive season reward coupons.

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Due to their expansive presence, Tuskys and Naivas Supermarket are likely to be the biggest beneficiaries from Nakumatt woes, which has closed a dozen branches and is currently working to restock open branches.

“Tuskys has been selling gift vouchers for the last 10 years with the high season being the main sales period. We have seen a huge increase in the number of corporates purchasing gift vouchers this year. The growth is up above 100pc,” said Githua.

Globally, the National Retail Federation recently announced that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year.

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