Connect with us

Hi, what are you looking for?

Capital Business
Capital Business


Jumia plans to grow product category to 1 million next year

Last month, the held the Black Friday event which saw the company attract an all-time high of 10 million customers to the platform over the course of the campaign/FILE

NAIROBI, Kenya, Dec 20 – Jumia Kenya plans to grow its product category by two times more next year to 1 million, a move that will cement the company’s position as a one-stop-shop in Africa.

This follows their inclusion of daily use supermarket products including groceries, kids’ items such as diapers, toys, with partnerships with retailers that include Naivas Supermarket.

Already, the company has introduced new product entrants which include automotive, land, and livestock.

“This is a move closer to the achievement of the 1 million target and most importantly the provision of variety to our customers,” the company said in a statement.

The online retailer is also planning to implement a customer loyalty program from next year to tap into the customer loyalty.

Last month, the held the Black Friday event which saw the company attract an all-time high of 10 million customers to the platform over the course of the campaign.

The annual sales event, which was initiated in Kenya in 2015 by Jumia continues to remain the largest online shopping event of the year.

“This year’s Black Friday has broken all records across all our business ventures despite the challenging business environment over the last few months. This is great news for the thousands of Kenyan businesses that took part in the event and re-affirms that Jumia is the future of online retail in Kenya. We are grateful to everyone who made it possible for us to deliver happiness in all aspects shopping, travel and even food,” said Estelle Verdier, the CEO of Jumia Travel.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...


NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...


NAIROBI, Kenya, Mar 25 Kenyans who will fail to pay their dues by April 1 will not be listed in the Credit Reference Bureau...


NAIROBI, Kenya, Mar 13 – Meet Kennedy Okaka, the CEO of PH Africa which manufacturers and distributes hand sanitizers. Okaka speaks to Capital Business...