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Jumia plans to grow product category to 1 million next year

Last month, the held the Black Friday event which saw the company attract an all-time high of 10 million customers to the platform over the course of the campaign/FILE

NAIROBI, Kenya, Dec 20 – Jumia Kenya plans to grow its product category by two times more next year to 1 million, a move that will cement the company’s position as a one-stop-shop in Africa.

This follows their inclusion of daily use supermarket products including groceries, kids’ items such as diapers, toys, with partnerships with retailers that include Naivas Supermarket.

Already, the company has introduced new product entrants which include automotive, land, and livestock.

“This is a move closer to the achievement of the 1 million target and most importantly the provision of variety to our customers,” the company said in a statement.

The online retailer is also planning to implement a customer loyalty program from next year to tap into the customer loyalty.

Last month, the held the Black Friday event which saw the company attract an all-time high of 10 million customers to the platform over the course of the campaign.

The annual sales event, which was initiated in Kenya in 2015 by Jumia continues to remain the largest online shopping event of the year.

“This year’s Black Friday has broken all records across all our business ventures despite the challenging business environment over the last few months. This is great news for the thousands of Kenyan businesses that took part in the event and re-affirms that Jumia is the future of online retail in Kenya. We are grateful to everyone who made it possible for us to deliver happiness in all aspects shopping, travel and even food,” said Estelle Verdier, the CEO of Jumia Travel.

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