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Kenya

Ringier Africa and One Africa Media merge to build largest classifieds group

The merger combines One Africa Media’s vertical classifieds businesses Jobberman, BrighterMonday, Cheki, BuyRentKenya and Private Property Nigeria

NAIROBI, Kenya, Nov 15 – Ringier Africa and One Africa Media (OAM) have signed a merger to become ROAM (Ringier One Africa Media), thus the leading classifieds group in Kenya and Sub-Saharan Africa.

Other than Kenya, ROAM operates in eight other countries namely; Nigeria, Ghana, Senegal, Tanzania, Uganda, Ethiopia, with plans to expand to Zimbabwe and Mauritius.

Clemens Weitz, previously COO of Ringier Africa Classifieds, and now the ROAM CEO, says small and medium sized medium-sized profit significantly by extended reach or accessing a new range of products.

“We are privileged to contribute to the positive disruption that digital solutions bring to our African markets. Many markets are still highly non-transparent, informal and fragmented. Buyers are typically overcharged due to asymmetrical information, and jobseekers defrauded by fake companies. Our goal is to empower Africans through transparency, and transform markets through technology,” says Weitz.

Carolyne Mwaura, ROAM Group Head of Human Resources, adds that the merger will see individual businesses benefit from synergies from a greater knowledge sharing and joint technology platform.

ROAM’s portfolio comprises both vertical classifieds in cars, jobs and real estate as well as general classifieds where a large variety of products can be sold and bought by professionals and individuals alike.

It combines One Africa Media’s vertical classifieds businesses Jobberman, BrighterMonday, Cheki, BuyRentKenya and Private Property Nigeria with Ringier-Africa’s general classifieds Expat-Dakar, ZoomTanzania, PigiaMe and Qefira and property portal MaMaison.

In addition, new partners such as Mediatiz in Mauritius and Classifieds.co.zw and Property.co.zw are intended to join the group.

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