Jumia Black Friday sale pulls 3 million online shoppers

November 20, 2017


NAIROBI, Kenya, Nov 20 – More than 3 million customers logged onto the Jumia platform last week to secure deals as the e-commerce platform launched its annual Black Friday shopping season.

The 30-day event commonly known as Black Friday is expected to be six times bigger than the 2016 online sale, says Jumia Kenya Managing Director Sam Chappatte.

For the first time across its Africa operations, Jumia Kenya has unveiled a USSD code meaning customers can order and buy goods by dialing *483*483#, alongside the online options.

“USSD is used by millions of Kenyans on a daily basis. If we can make the process of ordering online for the first time a bit easier for customers by opening up new low-cost channels, we will do them all. Our aim is to go mainstream & bring lower prices, convenience, choice & quality products to the masses,” said Chappatte.

Jumia has also revealed that Black Friday’s first order was placed within 6 seconds of the campaign going live at midnight, and was made by a student from Jomo Kenyatta University in Juja.

Other notable facts shared by Jumia include; the most popular product so far is Unilever’s Blueband while the highest priced product is an apartment at Kilimani retailing at 10 percent off for KES 19,600,000, followed by 30 percent discounts on brand new cars from Simba Corp.

“It’s been an exciting start to the Black Friday Festival – with customers reacting positively to the offers our partners have put forward. We are seeing increasing interest in smaller towns around Kenya, and expect that Nairobi will start to represent a smaller share of our business in the future as a result. Next week we shift focus to Black Friday XXX – Friday 24th, where customers will get more Treasure Hunts, more Flash Sales, and 1000 more deals,” said Chappatte.

The e-commerce giant has partnered with both local and international brands including Mastercard, Infinix, Nice & Lovely, Pampers, Chandaria Industries, Unilever, Ramtons, Samsung, LG, Oppo, Huawei, Simba Corp and Procter and Gamble.

On Friday 24th, Jumia launches the largest day of the event, Black Friday XXX. The launch will be a fusion of entertainment and e-commerce over the course of a Concert featuring East Africa’s top boy-band Sauti Sol.

This continues the trend set by Alibaba who recently launched their ‘Single’s Day’ with a concert featuring Pharrell and Nicole Kidman.

The 2017 edition of Jumia Black Friday sales began on November 13 and will run for a month to December 13, with shoppers being treated to sales and festivities with different deals being released every day.

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