Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
A farmer shows his raw vanilla pods. High prices are making many producers flush with cash/AFP

Agriculture

Wild times as Madagascar rides vanilla price bubble

A farmer shows his raw vanilla pods. High prices are making many producers flush with cash/AFP

SAVA REGION, Madagascar, Aug 23 – Hit by rampant speculation and a collapse in production following cyclone Enawo, the price of vanilla Madagascar’s largest export has surged in recent months.

Ice cream, aromatherapy, perfume and haute cuisine: all use the spice sourced from the Indian Ocean island which accounts for about 80 percent of global production.

The sudden cash bonanza has threatened to fuel crime and slash quality.

On the single paved road in Ampanefena, a rural community in the northeast of Madagascar, youths pass the time doing wheelies on their high-powered Japanese motorbikes.

“It cost 200 million Malagasy ariaries (12,00 euros, $14,000),” claimed Akman Mat-hon, 17, atop a Kawasaki too large for his frame. His father is “in vanilla” and bought the bike as a gift.

Business is booming: since 2015 the price of the spice has soared relentlessly to “a never-before seen peak of between $600 and $750 a kilo,”(510 and 640 euros) according to Georges Geeraerts, president of Madagascar’s Group of Vanilla Exporters.

Since the market was liberalised in 1989, the price has fluctuated wildly from $400 a kilo in 2003 to $30 in 2005, where it stayed for roughly a decade.

But demand eventually outstripped the supply of around 1,800 tonnes-a-year, spurred on by resurgent calls for organic products, speculation by financiers and by tropical cyclone Enawo which ravaged part of the production zone.

Markets in the vanilla-producing Sava region were saturated almost overnight with motorbikes, smartphones, solar panels, generators, flat-screen televisions and gaudy home furnishings.

‘It’s a free-for-all’

Advertisement. Scroll to continue reading.

“The banks struggled to keep up with the pace,” said a French trader speaking on condition of anonymity.

“Money no longer has any meaning, people think it’s a free-for-all, it’s becoming anarchy,” added Vittorio John, a vanilla grower in his 40s.

The price explosion has led to increased thefts from vanilla plantations.

Some growers sleep in their fields to guard their precious crop and several thieves have been beaten, imprisoned or even killed.

“We pay two police to secure the village,” said Patrick Razafiarivo, 42, an intermediary between the farmers and the exporters who admits to hiding vanilla underneath his mattress.

“The police made us pay for their 4X4s,” said a French exporter.

The authorities admit that they were caught unprepared for the boom.

“The root of all the problems is insecurity caused by a lack of capacity, staff, and force discipline,” said Teddy Seramila, the Sava region’s development director.

Fear of thefts in the plantations has also forced some growers to pick their pods prematurely, resulting in declining standards.

Advertisement. Scroll to continue reading.

“People are doing all sorts. They’re vacuum packing vanilla that can go bad. Non-experts can be misled over the quality,” said an exporter from Madagascar.

“Nothing distinguishes a good pod from a bad pod, you can’t tell the difference,” exporter Lucia Ranja Salvetat told AFP.

‘Tearing ourselves apart’

The vanilla trade remains largely unregulated in Madagascar, and the scant rules are seldom enforced.

Each buyer can freely tour villages and negotiate prices directly with the farmers or call intermediaries to get a quote.

“There should be a law applied to everyone but instead people do as they please,” said one of the exporters from Madagascar.

“Barely any of the local authorities levy any taxes,” said Seramila even though vanilla makes up five percent of the country’s gross domestic product.

Just 21 percent of people in the region have access to drinking water and only six communities out of 86 are electrified.

“Honestly, we can’t succeed in this job. Everybody is manoeuvering and it’s the big exporters that are setting the example,” said Razafiarivo.

Advertisement. Scroll to continue reading.

Madagascar’s bourbon vanilla is a product of expertise handed down from generation to generation and has been considered the best in the world.

But concerns over quality could deter buyers, handing a victory to the country’s main vanilla exporting rivals — Indonesia and Uganda.

“Everything must come to an end and it’s almost certain that there will be a price fall,” predicted Geeraerts, the export association chief.

“Vanilla enabled me to go to school, it’s a noble commodity. When the price falls, the opportunists will leave but we will always be here,” said Salvetat.

“We are the old-guard who have forged our future and our children’s future with vanilla but we are in the process of tearing ourselves apart.”

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...