NAIROBI, Kenya, Aug 25 – The Coca-Cola Company has invested Sh3 billion in new technology aimed at increasing production of Minute Maid.
The move seeks to increase the market share of the product that was launched in 2012.
The state of the art technology dubbed “Hotfill” uses heat to sterilize the product and the packaging before packing, offering a significantly superior and brings world class standards to the Kenyan consumer.
Coca-Cola Marketing Manager-Kenya, Lucy Oduor says the firm is dedicated to providing Kenyans with a diversified portfolio of high-quality drinks, and we will continue to invest in the full spectrum of the beverage business.
“We believe this investment in great, in terms of creating employment, putting Kenya in the Map on infrastructure, the plant also allows us to make future innovations that are fantastic for consumers in Kenya,” Oduor said during the launch of Minute Maid Pulpy Orange Juice.
The company ranked third within the local market in juice blends and products.
“Coca-Cola is really excited about the fast growth and opportunities in Kenya’s beverage market. This launch builds on the success of the Minute Maid brand and targets Kenya’s fast-growing juice category,” she added.