RCS Gaming will rebrand GazzaBet to SportPesa. Italy is the biggest sports betting market in Europe.
NAIROBI, Kenya, Jul 17 – Kenya’s gaming firm SportPesa has entered the Italian market by acquiring a majority shareholding stake in RCS Gaming, a licensed gaming operator which is part of RCS Media Group.
The firm has acquired RCS Gaming through its holding company SportPesa Global though the details of the deal were not immediately available.
SportPesa, which recently entered Tanzania, says the move will see RCS Gaming rename its GazzaBet brand to SportPesa.
The newly appointed Chairman of the company in Italy, Adam Beighton, says the acquisition of RCS Gaming will enable rapid expansion in Italy.
“This acquisition also presents new opportunities to showcase to our current and future customers the SportPesa culture,” Beighton said.
Italy is the biggest gambling and betting market in Europe with sports betting reaching Sh41.6 billion in 2016.
SportPesa Global Global overseas businesses of all the other markets outside Kenya that include Tanzania, South Africa, Isle of Man and the United Kingdom.
