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Kenya

KQ unveils online group buying option

The airline mainly targets schools and learning institutions, religious associations, sports teams, associations, corporates, conference delegates and family groups among other customers to use the tool. Photo/FILE.

NAIROBI, Kenya, Jul 19 – Kenya Airways has launched a new solution on its portal that enables its customers to book group travel as it seeks to broaden revenue streams.

The move is aimed at significantly streamlining the group booking process while reducing the turnaround time to close the deal.

The booking tool will enable customers to manage their booking process including a view of competitive pricing and reserving seats based on the proposed dates of travel and flights.

Kenya Airways Group Managing Director and CEO Sebastian Mikosz says the new tool will improve sales effectiveness as well as increase customer satisfaction by providing tailored offers while also maximizing the revenue contribution from group business.

“With its quick turnaround time, our new group booking tool is able to accomplish group travel reservations in minutes rather than days,” Mikosz says.

The airline mainly targets schools and learning institutions, religious associations, sports teams, associations, corporates, conference delegates and family groups among other customers to use the tool.

The Group Booking Tool is currently accessible on the airline’s website for self-registration and booking.

Payments and ticketing will be done through the tool to bring efficiency in the groups’ bookings process.

The tool will be based on an encoded system based artificial intelligence concepts that compute the users’ group booking requests based on space availability, projected bookings and historical booking of a similar time or season on the previous year(s).

The new solution is provided by Sabre Corporation, which is a leading technology provider to the global travel industry.

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