, MACHAKOS, Kenya, Jun 14 – Naivas Supermarket has announced that it is expanding its geographical footprint outside Nairobi County with an additional outlet in Athi River Sub County.
The new branch at the iconic Crystal Rivers Mall is set to be the largest such retail outlet in the county, bringing the number of branches in Machakos County to 3, and overall total to 41.
Naivas Managing Director David Kimani said in a statement to media that the supermarket chain was banking on the sub county’s rapid population growth and emerging commercial enterprises many of which are located along the busy Mombasa Road.
“We are rolling out a deliberate expansion strategy, careful to ensure that it is manageable and taking several factors into consideration to make each branch sustainable”, the Naivas MD noted.
“We are confident that the ongoing residential settlement, businesses setting up along Mombasa Road and turning it into a dual carriage way all the way to the Machakos Junction, presents a huge opportunity for Naivas,” he explained.
He added that Naivas chose Crystal Rivers due to its strategic location for the growing retail chain.
“This development is unique in the area as it also brings along a captive market of nearly 400 households living within the immediate environment,” said Kimani.
Kimani revealed that the firm is at the same time venturing into producing its own labeled products to leverage on its strong brand equity it has acquired over the years as a “dependable, quality and cost-competitive retailer”.
Wangechi Kanjama, a Trustee of the Safaricom Staff Pension Scheme, the developers of the 200,000 square feet Crystal Mall will be one of the largest retail centers in Kenya and the biggest in Machakos County.
Themed around the “buzz”, Wangechi said the “Crystal Rivers development resonates with the evolving lifestyle of the family with something for Dad, Mum and the Children”.
She welcomed Naivas Supermarket as the Anchor Tenant at Crystal Rivers Mall.
She further added Crystal Rivers Mall has been designed with security in mind, offering three secured entrances to the main retail level and adequate parking for over 700 vehicles on the lower ground level and upper ground parking deck.
Construction is ongoing and with just about 20 per cent of the works left to completion.