NAIROBI, Kenya, Jun 2 – DKT International, one of the largest private providers of family planning products and services in the developing world, has unveiled its brands in the Kenyan market.
The Kenyan office will also serve Uganda.
The firm says the move into Kenya reflects DKT’s continued commitment to provide safe and affordable options for family planning and HIV prevention.
The Contraceptive Prevalence Rate (CPR) in Kenya and Uganda is 58pc and 27pc respectively which clearly depicts a huge gap in access to inexpensive modern contraception.
A large inequality discrepancy exists throughout the country between rural and urban populations, and within and between counties. Unmet need remains the highest amongst youth and low socio-economic groups.
Speaking during the launch, DKT Managing Director Collin Dick said, “We intend to revolutionize the private sector market by introducing a full method mix of high quality and affordable contraceptives”. Already DKT is offering 8 different variants of condoms to cater to diverse groups of people. “The same is true for our contraceptive pills and intrauterine devices.”
During the ceremony, Ministry of Health Deputy head, reproductive health and senior deputy director of medical services Dr Stephen Kaliti lauded the move terming it a very timely one as the government makes greater commitments to family planning through key government strategies and plans in order to promote voluntary contraception. In addition, fulfil its commitment FP2020 made at the 2012 London Summit.
“With Kenya’s bulging population, there is a need to improve the Contraceptive Prevalence Rate (CPR). We would like to see DKT’s global impact replicated in this market” he said.
“Empowering people, including youth, with knowledge about family planning and access to services will improve health and well-being and pave the way for a more prosperous Kenya” he echoed.
Since inception, DKT International has been promoting family planning and HIV prevention with programs in the world’s most populous countries that contain 60pc of the world’s population.
DKT also unveiled its campaigns for the condom brands during the launch. It intends to leverage its social marketing expertise using culturally relevant marketing and educational campaigns.
Across all countries of operation, DKT works with health workers and clinics that provide family planning products, information, and services.
“We will introduce brands that are interesting, aspirational, fun and of high quality and value, and the extension of our services into Kenya demonstrates this. With our heritage, we have the capacity and expertise to offer these services to all Kenyans,” concluded DKT’s Managing Director.