Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Kenya Breweries launches Tusker Premium Cider can

NAIROBI, Kenya, Apr 18 – Kenya Breweries has launched the Tusker Premium Cider can format, offering fans of the recently-launched drink a wider variety and more convenience with the new packaging.

Tusker Cider was launched in October last year and the new format retains the maroon, black and gold colors and packaged to resonate with the young, vibrant millennial consumers.

The can will be immediately available at retail outlets and around the country where Kenyans will get to experience their premium, chilled Tusker Cider in a new 500ml can that will retail at Sh160.

Speaking during the launch event at the Two Rivers Mall in Nairobi, Kenya Breweries Limited’s Marketing and Innovations Director, Stephen O’Kelly said the launch of Tusker Cider in a can format is driven by the company’s commitment to market-led innovation and the need to expand consumers’ experience within the beverage alcohol market, coupled with a growing customer demand for the can version of Tusker Cider.

“We are extremely excited by the launch of the Tusker Cider can. Since the introduction of the bottle in October, we have received widespread feedback from our customers calling for a canned version of this fantastic brand and we have obliged. The can will accommodate a wider market of consumers with its convenience and adaptability for different occasions” said Mr. O’Kelly.

Currently available in 13,920 outlets nationally, the uptake of Tusker Cider has been encouraging with the drink covering 73 percent numeric distribution in target outlets.

With Kenya’s economic growth momentum expected to be around 6 percent and retail trade, hotels and restaurants sub-sector projected to continue its sterling performance on last year.

KBL is anticipating a vibrant period for innovations such as Tusker Cider to meet the changing needs of consumers in the growing market.

Innovation brands have significantly contributed to KBL’s business growth in the last financial year and are expected to double their contribution in the next 2 years.

Advertisement. Scroll to continue reading.
Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Headlines

NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...