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"TRM is a business leader with top-level experience and we are delighted to hand him the reins at this time. Bidco is entering a period of exponential growth and TRM has the right skillset to chart a winning way forward," Vimal Shah said/CFM BUSINESS

Kenya

Bidco Africa appoints Thiagarajan Ramamurthy Group CEO

“TRM is a business leader with top-level experience and we are delighted to hand him the reins at this time. Bidco is entering a period of exponential growth and TRM has the right skillset to chart a winning way forward,” Vimal Shah said/CFM BUSINESS

NAIROBI, Kenya, Apr 10 – Leading consumer goods manufacturer Bidco Africa has named Thiagarajan Ramamurthy its new Group Chief Executive Officer in a radical change in the company’s leadership.

Current Group CEO and Founder Director Vimal Shah becomes the company’s chairman and will concentrate on Bidco Africa’s growth strategy and expansion into new product categories and markets.

“TRM is a business leader with top-level experience and we are delighted to hand him the reins at this time. Bidco is entering a period of exponential growth and TRM has the right skillset to chart a winning way forward,” Vimal Shah said.

“My brother Tarun and I will focus on mapping the company’s growth trajectory and identifying the right adjacencies for the business. The goal is to become a billion dollar business and to do that we have to grow 4 times. My new role is to figure how to make this happen.”

The Shah family who have owned and run the company for over 30 years will now be shareholders.

“We have always wanted to make the transition from a family run to professionally run organization and this is the climax of that idea,” Tarun Shah, Founder Director adds.

“We have had a dual view of the business for 32 years as both directors and managers; this change will give us an aerial view of the business without having to worry about the ground level.”

TRM is looking forward to the challenge.

“I am humbled and honoured to have the opportunity to be a part of the Bidco story. This is a company with a rich heritage and a big future; I look forward to delivering on the vision and promise of this incredible Kenyan brand.”

TRM’s appointment comes on the heels of the return of Chris Diaz to Bidco Africa as Group Sales and Marketing Director.

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