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#BattleofTheBrands: Mid-range vs High-end laptops in Kenya

NAIROBI, Kenya, Apr 4 – Shoppers are going for high-end laptops compared to mid-range devices with over 53 percent of purchases going to laptops worth Sh40,000 or more in the last one year.

Research by DataFintech Analytics also shows online listings of high-end laptops performed better accounting for 15.28 percent, against 13.9 percent for the mid-range.

In listing value, the high-end laptops accounted for Sh42.8M which is 20.79 percent of the total listed value and the mid-range contributed Sh23.7M which is 11.52 percent of the total.

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