NAIROBI, Kenya, Mar 6 – Kenya is wooing leading Bollywood production companies to shoot their upcoming movies in the country as it seeks increase Indian tourists to Kenya.
Kenya wants India movie companies to take interest in its outstanding shooting locations that has seen over 80 international films shot entirely in Kenya, many of which have won several international awards.
Speaking during the just concluded India International Film Tourism Conclave (IIFTC) in India, Kenya Tourism Board (KTB) Director Mohanjeet Brar noted that Kenya has some outstanding shooting locations waiting to be explored by the Indian film makers.
“Kenya has what it takes to become a world’s preferred choice for filming and we invite film production companies to the country to shoot their movies,” said the director.
The meeting was attended by over 50 biggest production houses from Bollywood and regional film industries.
India is one of the fastest growing tourist source markets to Kenya.
The country is now ranked the third best performing market after US and UK. Last year, the market recorded a growth of 28.85 percent with a total of 64,116 arrivals to Kenya up from 49,756 tourists in 2015.
Safari, white sand beaches, water sports, Golf and other unique natural treasures as some of the key pulling attractions for new-age Indian travellers to Kenya.
“India is an important market for Kenya and we have proposed to invest more on other initiatives that would boost brand awareness through sports such as Cricket, Meetings Incentives Conferences and Exhibitions, golf as well as association with celebrities and other consumer brands”, said Brar.