KBL unveils new Pilsner consumer promotion

March 17, 2017
Pilsner Marketing Manager Samuel Wasswa and Pilsner Senior Brand Manage, Truphena Malaki with the bus to be won/COURTESY

, NAIROBI, Kenya, Mar 17 – In a move to appreciate and reward its loyal consumers, Kenya Breweries beer brand, Pilsner, has for the second year launched yet another national consumer promotion dubbed “Shikilia Nganya Na Pilsner Tena”.

The launch of Shikilia Nganya na Pilsner Tena promotion builds on the remarkable success of last year’s promotion, which saw David Nazareth win the grand prize of a 29-seater Isuzu Nagoya valued at Sh4.5 million.

This year’s promotion will further focus on rewarding loyal consumers by offering them exciting prizes and rewards whilst the campaign reflects a movement being created by a new generation of Kenyans who are fuelling a progressive new spirit of enterprise.

At the same time, KBL has extended the promotion to its newest brand in Pilsner family – Pilsner 7. The Pilsner 7 is the beer for the young, vibrant and bold generation, who are looking for a high quality, yet affordable beer brand.

Speaking at the launch, Pilsner Marketing Manager Samuel Wasswa said that this year’s promotion has been scaled up with the introduction of 10 motorbikes to be won every week over a ten-week period.

“The promotion will for the first time introduce weekly motorbikes prize giveaways. The inclusion of motorbikes commonly referred to as ‘Boda Boda’ reaffirms the campaigns approach by tapping into the booming ‘Boda Boda’ business that has seen youths increasingly venture into business as a source of income,” Wasswa said.

As of 2015 the ‘Boda Boda’ industry in Kenya was generating an estimated Sh400 million daily according to Motorcycle Assembly Association of Kenya (MAAK) and just recently as 4 months ago the Kenyan government scrapped excise tax on locally assembled motorbikes to promote assembly following a decline in sales and an increase in youth jobless the previous year when the tax was introduced.

In addition, consumers will stand a chance to win numerous exclusive merchandise such as home theatres and Smartphones among other prizes, with the grand prize being a fully fitted Isuzu 29 public services vehicle (PSV) seater mini-bus commonly known as “Nganya”.

The winners of both motorbikes and the grand prize – PSV 29 seater mini-bus will also receive insurance cover for both motor vehicles and National Transport and Safety Authority (NTSA) license for the Matatu.

“Shikilia Nganya Na Pilsner” which loosely translates to ‘win a ride’ is derived from urban slang. “Nganya” is a slang word for public service commuter mini-buses popularly referred to as matatus.

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