Growth of the internet affecting pay-per-view business model

March 7, 2017
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Kenneth Oyolla, MultiChoice East Africa Commercial General Manager was speaking during the launch of reward programs for DStv and GOtv customers.

, NAIROBI, Kenya, Mar 7 – The presence of digital TV, live streaming, and content available for download has affected the pay-per-view business model.

Multichoice East Africa General Manager Kenneth Oyolla says the business environment has changed due high-speed internet and availability of choice for consumers.

He, however, adds Multichoice model of operation sustains its relevance in the long run.

“Gotv caters to the mass market and reaches everyone including those in the village, which is unlike the internet which is not for the mass market,” Oyolla said.

“We also bank on our product offering whereby our programming is of wide variety backed by quality high definition content. We also have content available on the go via DStv Now.”

Oyolla was speaking during the launch of reward programs for DStv and GOtv customers that seek to reward consumers with a selection of new channels and airtime bonuses.

Dubbed ‘DStv Thanks’ and ‘GOtv Wow’, the program will see loyal customers of the company access additional channels for free for two weeks.

“Customers who have been consistent for the last three months have an opportunity of accessing channels that include Zee Bollymovies, Viasat Life, Nina TV, and Trigger,” Simon Kariithi, GOtv Kenya General Manager said.

All the channels will be available to DStv customers while a select will be available to GOtv customers. Those on GOtv will also be awarded monthly bonuses, provided they remain continuously connected to GOtv Plus and GOtv value for a minimum of three months.

“When putting together these programmes, we analyzed the best global rewards programmes practice as well as what our customers love about the DStv and GOtv brands. The rewards offered had to provide greater value to our loyal customers beyond what they would normally get while also providing added motivation to stay loyal to our platforms,” added Oyolla.

“We’re confident that the rewards we have lined up for DStv THANKS and GOtv WOW will not only enhance our customers’ television viewing experience but also solidify their connection to our platforms.”

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