NAIROBI, Kenya, March 2 – Investments in the coffee sector and improvements in the supply chain have fueled a robust coffee culture in Kenya, resulting in a 10-fold growth in the number of coffee bars in Nairobi in the last 5 years.
Nestle East Africa Managing Director, Ciru Miring’u says 80 percent of the coffee consumed in Kenya is instant which has also helped catapult coffee drinking, “having jumped by 46 percent between 2010 and 2014.”
Speaking when she unveiled the new NESCAFÉ, 3in1, Miring’u said Nescafe has invested Sh71 million in providing technical support and training to over 41,000 coffee farmers in the last 6 years.
“We have in the past 50 years bought coffee beans from Kenya. As the demand for coffee grows so is the need to enhance its supply hence the reason why we have to consistently ensure the sustainability of coffee supply as the NESCAFÉ brand demand continues to rise,” said Miring’u.
She added the uptake of instant coffee has expanded with the engagement of nearly 400 mobile coffee vendors in public places with earnings topping Sh2,000 per day per vendor through Nestlé’s MYOWBU (My Own Business) programme.
“Nestlé works with university students, women and youths who sell the hot beverage in busy public areas such as open markets, stadiums and bus stops. The vendors undergo intensive hygiene, book keeping and basic financial training.”
“After training each new vendor is given a kit comprising a coffee dispenser, NESCAFÉ products, hot water flasks, disposable cups among others. Thereafter, they are able to purchase new stocks from nearby shops,” said Ms. Miring’u.