NAIROBI, Kenya, Mar 15 – Samsung and Huawei account for 39.9% of the tablet market by stock value in Kenya.
The second half of the year 2016 demonstrated a clear preference of electronic dealers in Kenya for Samsung tablets against Huawei, despite a close competition during the first half.
When we look at the middle market, Sh10-20k price segment, the Huawei market share triple at 24.4%, compared to the 7.2% in the overall market.
On the Kenyan consumer demand side, it was a close battle between the two brands with Samsung emerging at the top on the overall market. However, in the SH10-20k price segment, Huawei has more brand popularity than Samsung.
The key lesson is that Samsung does well across all segments whereas Kenyans opt for Huawei in the middle market (e.g. price segment Sh10-20k).
The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 13 months (January 2016 to January 2017.) This content is a snapshot extracted from the
This content is a snapshot extracted from the Kenya Electronic Market Trends Report, provided by Data Fintech.