NAIROBI, Kenya, Feb 15 – Kenya has the second highest number of youths with hustles at 40.8 percent, behind Nigeria at 44.4 percent according to GeoPoll Rapid.
In East Africa, youth are more likely to venture into Agriculture to get an extra shilling, followed by ICT, entertainment, online business and logistics.
In Nigeria and Ghana, the youth are into less conventional sectors than those mostly associated with the youth such as ICT, entertainment and online businesses. In South Africa, Food & Beverage is the more popular side hustle for many youth.
The report – which focuses on millennials in Sub-Saharan Africa – seeks to find out what makes African Millennials tick, also found out that, on average only 37 percent, have side businesses.
Apart from Uganda that has the highest number of youth whose day jobs conflict with their side hustles, millennials in other countries don’t experience this dilemma with many choosing either Agriculture, food & Beverage or less conventional side jobs.
The businesses are mainly financed by loans from banks, relatives, mobile money and micro-finances in that order.
The millennials, however, said they would like a better understanding of asset financing, entrepreneurship and investment opportunities.
This GeoPoll Rapid survey was conducted in February 2017 among 1,762 young Africans in Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania using the GeoPoll App.