Diani Reef Beach Resort creates payment plan to boost domestic tourism

February 10, 2017
In 2015, Diani Reef Beach Resort& Spa was voted Africa’s leading spa resort and leading beach resort in the World Travels Awards (WTA) country category awards.

, UKUNDA, Diani, Feb 10 – Diani Reef Resort and Spa has unveiled a saving model to allow holiday-makers save for their vacation ahead of the peak seasons in April, August and December.

Dubbed Easy Pay Plan, domestic tourists will be able to choose a package and pay for it by instalments using both their bank transfers and mobile payment platforms.

Managing Director Bobby Kamani has said the new model will help spur domestic tourism and allow Kenyans to have access to vacation sites such as the spectacular white sandy beaches in South Coast:

“We are introducing this new model to encourage a culture of saving for vacations and encourage Kenyans to embrace local tourism. Many of the international tourists who come to Kenya save up for a certain period before embarking on their journey,” says Kamani.

“In December 2016, we had 90 percent occupancy rate as 70 percent were domestic tourists. We expect the saving model to push the numbers up.”

Kamani also added that Diani Reef will focus on conference tourism as part of its strategy boost its portfolio

Kamani also called on the government to expedite the construction of Dongo-Kundu bypass road and the expansion of the Ukunda Airstrip.

He said the delay on this two major infrastructural developments hindered access to South Coast affecting tourism significantly.

“The Dongo-Kundu bypass will reduce the delay time at the ferry crossing point which hinders many tourists, both local and international, from experiencing the vacation sites in South Coast. Delayed expansion of the Ukunda Airstrip has discouraged bigger aircrafts from landing and bringing tourists to our facilities. If the tourism industry wants to see an exponential growth in numbers, then such infrastructural development must move on faster.”

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