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Kenya

Upcountry branches prop up Nakumatt’s back to school sales

NAIROBI, Kenya, Jan 5 – Retailer Nakumatt Holdings has confirmed that its upcountry branches have continued to lift its top line sales as the Back-to-School season gets underway.

The retailer’s outlets in Nanyuki, Meru Kakamega, Bungoma, Busia, Eldoret, Kitale, Nakuru, and the entire Coast region have continued to post good customer footfall in the New Year.

With an early Form One reporting phase this year, Nakumatt expects the Back to School shopping traffic to persist through this weekend and the coming week.

Speaking when he confirmed the prevailing trend, Nakumatt Holdings Managing Director, Mr. Atul Shah said the firm’s upcountry stores are registering significantly higher customer traffic.

The firm, he said, has stocked up well on essential back to school products including a wide range of value filled Nakumatt Blue Label school stationery products.

The retailer has also extended attractive back to school offers at its Clarks and Skechers Footwear outlets for a variety of school shoes.

Coming hot on the heels of the recent festive season sales, the retailer Shah disclosed has registered a 12% sales, and 27% customer traffic, growth in the first 2 days of the year compared to a similar period last year.

“At Nakumatt Holdings, we are glad that the year has started off well thanks to renewed customer confidence and we remain optimistic that the trend will be maintained through the year,” Shah explained, adding that, “ For back to school shoppers, we are working well in conjunction with several key suppliers to provide attractive sales discounts and rewards for the benefit of our loyal shoppers.”

Beyond the back to school offers, Nakumatt Holdings in conjunction with MasterCard have been running a series of customer reward initiatives exclusively at Nakumatt branches. The initiative dubbed the MasterCard Priceless Surprises rewards customers with instant cash rewards loaded on their Nakumatt Global Cards and MasterCard debit cards.

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Nakumatt is also set to reward 500 lucky shoppers with a yearlong worth of shopping vouchers following the conclusion of its festive season customer rewards campaign.

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