NAIROBI, Kenya, Jan 25 – Naivasha was the most improved destination in the country in 2016 followed by Nakuru according to a new hospitality report by Jumia Travel.
Naivasha recorded an increase of 150 percent in sales mainly attributed to its diverse offerings according to Jumia Travel Country Manager Cyrus Onyiego.
“Naivasha has known what the market wants, Locals are interested in Villas with no rules, and they also want local food and activities, like Nyama Choma and bon fire, coastal hotels need to rethink their Model and come up with activities that will suit the local traveller,” he stated.
Nairobi, however, defends her place as the business and MICE capital with bookings to continue in 2017.
“The findings are compiled from data gathered from the 2000 plus Kenyan hotels partnering with Jumia Travel, showing not only an increase in the absorption of technology in the sector, but also remarkable growth in domestic travel spending’ Onyiego said.
Tourism was the best performer in the second quarter of 2016 growing at 15 percent continuing with its recovery route.
However, international arrivals are expected to drop in 2017 on account of the upcoming General Election in August.
Onyiego says the market will be boosted by local tourists who are expected to maintain their travel numbers.