NAIROBI, Kenya – TCL has been gaining market share in Kenya. TCL stands for “The Creative Life”, a USD based company which is the third largest manufacturer of televisions in the world.
Data Fintech’s research on the Kenyan online marketplace, PigiaMe, is showing a flat stock value for TCL TVs during the first 8 months of 2016, with an average of Sh2.5 million.
However, this trend is suddenly changing direction, with a steady rally from September 2016 to reach a pick at Sh17 million in November 2016, more than seven times the value observed between Q1-2016 and the end of Q3-2016.
The rise of the stock value on the online marketplace is highly correlated to the TV demand for the segment Sh10,000 to Sh20,000. Data Fintech price segmentation analysis is showing that TCL is leading this segment, in terms of consumer demand.
In fact, a comparison with its main competitor on the mid-level segment, Hisense, gives a key lesson about the adoption of TCL televisions by Kenyans.
Despite showing a common trend per stock value on the market place, the brand popularity is clearly demonstrating an uninterrupted dominance of TCL on Hisense, in the Kenyan market.
We should, however, note that thanks to an important advertising campaign, Hisense was briefly crowned most popular TV brand on November 2016.
The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 12 months (January to December 2016.) This content is a snapshot extracted from the Kenya Electronic Market TrendsReport 2016, provided by Data Fintech.