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Back view of male successful entrepreneur enjoying evening sunset while standing outdoors in marina port.

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Prof Ariely: What makes entrepreneurs tick? – Video

Behavioral economics is becoming a key influence on understanding why people make the decisions they do. One of the leading experts in this field was in the country for Ted Talk.

Prof Dan Ariely is one of the world’s most renown behavioral economists and has been recognized by Bloomberg as one of Top 50 Most Influential thinkers.

As the James B. Duke Professor of Psychology & Behavioral Economics at Duke University, he is dedicated to help people carry out desirable behavioral change.

He is a founding member of the Center for Advanced Hindsight, Irrational Lab, and co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and various mobile applications that help people make better decisions, among which Timeful was later acquired by Google.

Prof. Ariely explains what it takes to be a successful entrepreneur and the decision-making process we go through when making a purchase.

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