Naivas set for further expansion as it buys Nakuru’s Rihab supermarket

The new outlets, Naivas says, will eventually contribute 3 percent of total revenue./CFM

, NAIROBI, Kenya, Nov 4 – Retailer Naivas has acquired Nakuru’s Rihab Supermarket for an undisclosed amount as it seeks to expand its presence in selected locations around the country.

The newly acquired store located on Oginga Odinga Street will now change to Naivas Downtown, pushing the number of Naivas outlets to 39 stores countrywide.

Naivas Operations Manager, Peter Mukuha, said the acquisition of the mid-level store will be as seamless as possible to ensure continuity of operations.

The supermarket said it is planning to expand to other towns including Thika and Kericho as it consolidates its peri-urban presence in new locations in Kawangware, Kiambu Road, Mountain View and Utawala.

The expansion comes at a time when retailers are facing thinner margins and tight cash positions as a result of a harsh business environment compounded by growing competition.

“The retail market has seen great challenges more so within the last two years, but all is being done to ensure consistency and that expansion is well within limit not to strain Operating Capital,” said Willy Kimani, head of commercial at Naivas.