Dubai-based auto group opens regional customer experience academy

November 14, 2016
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Registered as a Technical Training centre, by the National Industrial Training Authority (NITA), theCMC MotorsTechnical Academy is accredited to offer various business management and automotive engineering courses
Registered as a Technical Training centre, by the National Industrial Training Authority (NITA), theCMC MotorsTechnical Academy is accredited to offer various business management and automotive engineering courses

, NAIROBI, Kenya, Nov 14 – The Al-Futtaim Automotive Group has opened a fully-fledged technical training school at its CMC Motors complex in Nairobi.

The opening of the first Al-Futtaim Automotive Academy in Sub Sahara Africa, is part of the Dubai based automotive firm’s strategic effort to boost its customer experience and after sales capacity in East Africa.

Speaking when he officiated at the opening of the new purpose equipped training facility, the visiting Al-Futtaim Automotive Group President, Len Hunt said the investment in a state of the art technical training facility, underpins the firm’s commitment to deepen skills in the local automotive market.

From his Dubai base, Hunt, leads a portfolio of automotive businesses operating in 14 countries in the Middle East, Africa and Asia.

The Al-Futtaim boss, who was accompanied by CMC Motors CEO Mark Kass and Managing Director, Wanjohi Kangangi confirmed that the Emirates based automotive conglomerate is sparing no effort to reclaim CMC Motors glory.

Barely two years into Al-Futtaim’s CMC Group acquisition, Hunt disclosed that the firm is doing “very well” with continuous corporate investment and expansion programmes now underway.

“Through the CMC Group, the Al-Futtaim Automotive Group is doing very well on our first foray into sub-Sahara Africa as we continue to invest and expand,” Hunt said.

Corporate plans focusing on enhanced customer service, market development and quality products provisions, Hunt added, have already been formulated as part of a strategic effort to retain a more than 20 percent market share locally.

“At Al-Futtaim Automotive Group, we are firmly focused on our commitment to deliver an exceptional customer experience which is founded on quality after sales service and skills transfer for our people,” Hunt said, adding that, “This facility will provide world-class training and certification services to guarantee superior service delivery to our customers.”

The CMC Motors Technical Training Academy features a suitable closed environment for technical training with eight adjacent designated automotive engineering bays equipped as per FORD, MAN, New Holland, Mazda, Eicher, Suzuki and related manufacturers standards.

Registered as a Technical Training centre, by the National Industrial Training Authority (NITA), the CMC Motors Technical Academy is accredited to offer various business management and automotive engineering courses for its staff.

Trainees will be certified in various fields of study such as Automotive Apprenticeship, Motor Vehicle Service & Maintenance, Parts Fundamentals, Motor Vehicle Sales Process & Skills, Zodiak Business Finance Simulation and Auto Body Works & Fabrication training.

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