NAIROBI, Kenya, Nov 14 – Coca-Cola Central East and West Africa has launched the Coke Studio Mobile App, available on both theGoogle play store and the Samsung store.
The mobile application is built on the Android platform and it enables users to stream, download and create playlists of music from Coke Studio Africa Season 2, 3 and 4.
The Coke Studio Mobile App launch is timely and relevant for the African continent, particularly in Kenya where there is a high mobile subscriber rate of 70 percent and growing smart phone usage.
A 2014 study by Ericson predicts that mobile subscriptions will reach 930 million in 2019. This growth is attributed to the growing advancements in network, accessibility of cheaper smart phones and data plans.
Speaking during the launch, Simon Kariithi, the Internet and Mobile Director for Samsung Electronics East Africa expounded on their involvement with the app.
“Samsung is a global leader in innovation, and we always have our consumers at heart. By embracing a platform like the Coke Studio mobile app, we believe that we have an opportunity to create great experiences for our esteemed consumers as they discover new music. Hosting this application on our Galaxy Apps store is part of our ongoing commitment to technology and consumer trends,” he said
The app, which gives consumers a chance to listen to and discover music from over 50 African artists, is available in 5 languages: English, French, Portuguese, Swahili and Amharic, making it a truly Pan-African experience.
Waithera Kabiru, Digital Marketing Manager, Coca-Cola Central, East & West Africa, expounded on the role the app will play on the consumer journey.
“We are very excited to launch the Coke Studio mobile app, as it will enable millions of youth around Africa who love music to be able to access great content on their phones. Throughthe mobile app, users are able to listen to content on demand from the TV show via audio streaming or video, and download the music or create playlists for future listening” she said.