NAIROBI, Kenya, Sept 15 – The Kenya Tourism Board (KTB) is set to spend over Sh20 million in a six-month marketing and promotional campaigns in major cities of India.
The campaign dubbed Kenya Kalling will be running in print, radio and on-line media platforms in cities of New Delhi, Mumbai and Bangalore with a bid to increase tourist arrival from the market by 21 per cent after the campaign period.
Travel agents will be giving affordable travel packages and other incentives to the Indian travellers to visit Kenya during the campaign period.
The campaign launch is expected to position India as one of the fastest growing tourist source markets to Kenya.
The country is now ranked the third best performing market after US and UK.
For arrival figures from January to July 2016, India has posted a 35 per cent growth of 37,597 arrivals up from 27,944 recorded last year in the same period under review.
KTB acting Chief Executive Officer Jacinta Nzioka in her statement observed that India has recorded a remarkable grown as a tourist source market and has a potential to grow further.
“We have a line-up of activities targeting consumers as well as trade in this market whose accessibility to Kenya has been enhanced by seamless connectivity by KQ and other airlines,” she said.
Kenya recently hosted Indian film makers to a promotional tour of diverse tourism products that Kenya has to offer presenting an opportunity for film makers to showcase the destination.
Safari, white sand beaches, water sports, Golf and other unique natural treasures as some of the key pulling attractions for new-age Indian travellers to Kenya.
“India is an important market for Kenya and we have proposed to invest more on other initiatives that would boost brand awareness through sports such as Cricket, MICE, golf as well as association with celebrities and other consumer brands,” said Nzioka.