Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
The Smirnoff Ice Electric Ginseng, is a departure from other RTD’s as it will target male consumers – who have not been drawn to existing RTD’s segment/FILE

Kenya

Kenya Breweries launches Smirnoff Ice Electric Ginseng

The Smirnoff Ice Electric Ginseng, is a departure from other RTD’s as it will target male consumers – who have not been drawn to existing RTD’s segment/FILE

The Smirnoff Ice Electric Ginseng, is a departure from other RTD’s as it will target male consumers – who have not been drawn to existing RTD’s segment/FILE

NAIROBI, Kenya, Sep 16- Kenya Breweries Limited (KBL) has launched a new Ready to Drink (RTD) alcoholic beverage under the Smirnoff flagship brand, adding energy to the already growing consumer segment.

The Smirnoff Ice Electric Ginseng, is a departure from other RTD’s as it will target male consumers – who have not been drawn to existing RTD’s segment.

It is also the first alcoholic drink in Kenya that contains Ginseng, an exotic herb that has for long been used in Asian food- and- drink culture, giving it a unique, bold taste unlike any other.

“Smirnoff first launched the vodka-based RTD’s in Kenya four years ago with the Smirnoff Red and Black Ice- packaged in clear returnable bottles. In the recent years, it has launched the already successful Smirnoff Ice Double Black with Guarana offered in a can,” the company said.

Smirnoff Ice Electric Ginseng is packaged in 330 milliliters black cans with silver, blue and orange accents with a recommended price of Sh140.

“Fun loving consumers will blend in well with this light blue drink that bespeaks of class and status when poured in a transparent wine glass and sipped on in the company of friends,” KBL said.

The Ginseng in it gives the aura of power and verve that is reminiscent of an active persona.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Headlines

NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...