NAIROBI, Kenya, Sep 1 – Huawei Mobile has released four new middle-range devices targeting the youth as it moves to consolidate its market share in Kenya.
The devices – Huawei Y311, Y511, Y611, and GR5mini – will retail between Sh8,000 to Sh20,000.
Speaking at the launch in Nairobi, Huawei Kenya Sales Director Director Dharmaraj Diwakar said the manufacturer had sold 250,000 smartphone between January and June this year.
“The youth market in Kenya is untapped but has a great potential and as Huawei we will continue positioning our various products and services to this target group. The company’s strategy is focused on embedding powerful features in the mid-range devices at an affordable price to accommodate consumers’ lifestyle,” said Diwakar.
He noted that offering unique features on a device that seamlessly fit within consumers’ lifestyle at an affordable price are key elements of Huawei Mobile’s marketing strategy in the mid-range level.
The company has increased its visibility by partnering with various retail stores to avail most of its devices closer to the consumers.