Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Social Media

Twitter offers video creators share of ad money

TWITTER-BANNER

SAN FRANCISCO  – Twitter on Tuesday began offering video creators a cut of ad revenue in a move that could help it better compete with YouTube and Facebook for content viewers seek.

A Twitter Amplify Publisher Program that was launched with select media and publishers such as Buzzfeed and Time is now open to individual video makers in the US, product manager Guy Snir said in a blog post.

“We’re announcing product upgrades that will make publishing and monetizing on Twitter as effortless as sending a Tweet,” Snir said.

“Creators can now upload, manage and publish media more efficiently and effectively than ever before.”

Video creators approved to join the program will be able to have ads shown by simply “checking a box” prior to tweeting, and get a share of revenue generated from audiences they attract.

Twitter did not reveal how the ad-money was divided, but US media reports said creators could get a 70 percent cut along the same lines as media partners.

Twitter has been seeking to expand its reach with live video and an array of partnerships in sports and the political field, but the moves appear to have had little impact.

Twitter streamed video from the Republican and Democratic conventions, and has added live video content around NBA basketball games.

Earlier this year, Twitter struck a deal with the National Football League to stream Thursday night American football games, and also streamed content from the Wimbledon tennis tournament.

Advertisement. Scroll to continue reading.

Twitter has never posted a profit since its keenly anticipated stock market debut in 2013, but has been ramping up its advertising efforts to bring in revenue.

Last month, the company reported that its losses narrowed to $107 million in the second quarter from $136 million a year earlier.

Significantly for investors, the number of monthly active users edged up to 313 million, up three percent from a year ago and only slightly more than the 310 million in the past quarter.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...