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Kenya

Jambojet signs deal to start onboard advertising

Jambojet is the first carrier in the region to offer on-board advertising following the partnership with the in-flight graphic and digital advertising company/FILE

Jambojet is the first carrier in the region to offer on-board advertising following the partnership with the in-flight graphic and digital advertising company/FILE

NAIROBI, Kenya, Aug 29 – Low cost carrier Jambojet has partnered with Global Onboard Partnership to offer onboard advertising a move aimed at generating ancillary revenue for the airline.

Jambojet is the first carrier in the region to offer on-board advertising following the partnership with the in-flight graphic and digital advertising company.

The partnership will take effect by the end of this month.

“This partnership opens up a new revenue opportunity for the airline. We are happy to offer this new medium on advertising using Global Onboard Partners technology on our aircrafts. We are constantly looking for opportunities such as this one that enable us to generate non-ticket revenue,” Jambojet CEO Willem Hondius said.

Global Onboard Partners is the only media company in the world holding the required certification to place advertisements in the most desirable locations throughout each aircraft including the outside of traditional tray tables and overhead bins, bulkhead wall among other key locations.

Kirk Adams, Global Onboard Partners CEO, said the expansion into Kenya would provide local and international brands with the opportunity to reach airline passengers in a distraction-free environment.

“Onboard advertising is one of the few mediums where brands have the full un-distracted attention of highly desirable, consumers in a calm, distraction-free environment. We are thrilled to have Jambojet join the Global Onboard Partners’ family of airlines worldwide. With the addition of Jambojet, we are able to continue our expansion and effectively reach more than 350 million consumers annually,” Adams said.

The company works with over 30 airlines worldwide with Jambojet being its first partnership in Africa as it looks to expand its business.

Currently, Jambojet flies to Nairobi, Mombasa, Kisumu, Eldoret, Malindi, Ukunda and Lamu towns.

In the two years of operation, the no-frills low cost brand of Kenya Airways has been credited for promoting local tourism as well as enhancing economic growth in business hubs across the counties, recording undeniable business growth and flown over one million passengers.

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